Mills Record Company

Julien Ehrlich and Max Kakacek could hear the staggering differences in the songs they were writing for their third album as Whitney,SPARKthe buoyant drum loops, the effortless falsetto hooks, the coruscant keyboard lines. They suddenly sounded like a band reimagined, their once-ramshackle folk-pop now brimming with unprecedented gusto and sheen. But could they see it, too?

So in the ad hoc studio the Chicago duo built in the living room of their rented Portland bungalow, a shared 2020 escape hatch amid breakups and lockdowns, Julien and Max decided to find out. Somewhere between midnight and dawn every night, their brains refracted by the late hour and light psychedelics, theyd play their latest creations while a hardware store disco ball spun overhead and slowed-down music videos from megastars spooled silently on YouTube. Did their own pop songsso much more immediate and modern than their hazy originsfit such big-budget reels? Wed come to the conclusion we werent going to be filming Super 8 videos to this stuff anymore, Julien remembers with a grin. How about something more hi-fi, cinematic? When the footage and the tunes linked, Julien and Max knew they had done it, that theyd finally found Whitneys sound.

SPARKreintroduces Whitney as a contemporary syndicate of classic pop, its dozen imaginative and endearing tracks wrapping fetching melodies around paisley-print Dilla beats and luxuriant electronics. Whats more, Whitney reduces three years of extreme emotional highs and lows into 38 brisk but deep minutes, each of these 12 tracks a singable lesson in what it is they (and, really, we) have all survived. The recalcitrant ennui of opener NOTHING REMAINS, the devastating loss of TERMINAL, the sun-streaked renewal of REAL LOVE: However surprising it may sound,SPARKis less a radical reinvention for Whitney than an honest accounting of how it feels when you move out of your past and into your present, when you take the next steps of your lives and careers at once and without apology.SPARKmaintains the warmth and ease of Whitneys early work; these songs glow with the newness of now.

Julien Ehrlich and Max Kakacek could hear the staggering differences in the songs they were writing for their third album as Whitney,SPARKthe buoyant drum loops, the effortless falsetto hooks, the coruscant keyboard lines. They suddenly sounded like a band reimagined, their once-ramshackle folk-pop now brimming with unprecedented gusto and sheen. But could they see it, too?

So in the ad hoc studio the Chicago duo built in the living room of their rented Portland bungalow, a shared 2020 escape hatch amid breakups and lockdowns, Julien and Max decided to find out. Somewhere between midnight and dawn every night, their brains refracted by the late hour and light psychedelics, theyd play their latest creations while a hardware store disco ball spun overhead and slowed-down music videos from megastars spooled silently on YouTube. Did their own pop songsso much more immediate and modern than their hazy originsfit such big-budget reels? Wed come to the conclusion we werent going to be filming Super 8 videos to this stuff anymore, Julien remembers with a grin. How about something more hi-fi, cinematic? When the footage and the tunes linked, Julien and Max knew they had done it, that theyd finally found Whitneys sound.

SPARKreintroduces Whitney as a contemporary syndicate of classic pop, its dozen imaginative and endearing tracks wrapping fetching melodies around paisley-print Dilla beats and luxuriant electronics. Whats more, Whitney reduces three years of extreme emotional highs and lows into 38 brisk but deep minutes, each of these 12 tracks a singable lesson in what it is they (and, really, we) have all survived. The recalcitrant ennui of opener NOTHING REMAINS, the devastating loss of TERMINAL, the sun-streaked renewal of REAL LOVE: However surprising it may sound,SPARKis less a radical reinvention for Whitney than an honest accounting of how it feels when you move out of your past and into your present, when you take the next steps of your lives and careers at once and without apology.SPARKmaintains the warmth and ease of Whitneys early work; these songs glow with the newness of now.
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Julien Ehrlich and Max Kakacek could hear the staggering differences in the songs they were writing for their third album as Whitney,SPARKthe buoyant drum loops, the effortless falsetto hooks, the coruscant keyboard lines. They suddenly sounded like a band reimagined, their once-ramshackle folk-pop now brimming with unprecedented gusto and sheen. But could they see it, too?

So in the ad hoc studio the Chicago duo built in the living room of their rented Portland bungalow, a shared 2020 escape hatch amid breakups and lockdowns, Julien and Max decided to find out. Somewhere between midnight and dawn every night, their brains refracted by the late hour and light psychedelics, theyd play their latest creations while a hardware store disco ball spun overhead and slowed-down music videos from megastars spooled silently on YouTube. Did their own pop songsso much more immediate and modern than their hazy originsfit such big-budget reels? Wed come to the conclusion we werent going to be filming Super 8 videos to this stuff anymore, Julien remembers with a grin. How about something more hi-fi, cinematic? When the footage and the tunes linked, Julien and Max knew they had done it, that theyd finally found Whitneys sound.

SPARKreintroduces Whitney as a contemporary syndicate of classic pop, its dozen imaginative and endearing tracks wrapping fetching melodies around paisley-print Dilla beats and luxuriant electronics. Whats more, Whitney reduces three years of extreme emotional highs and lows into 38 brisk but deep minutes, each of these 12 tracks a singable lesson in what it is they (and, really, we) have all survived. The recalcitrant ennui of opener NOTHING REMAINS, the devastating loss of TERMINAL, the sun-streaked renewal of REAL LOVE: However surprising it may sound,SPARKis less a radical reinvention for Whitney than an honest accounting of how it feels when you move out of your past and into your present, when you take the next steps of your lives and careers at once and without apology.SPARKmaintains the warmth and ease of Whitneys early work; these songs glow with the newness of now.

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