Apocalipstick Now

Cherry Glazerr‘s latest release, Apocalipstick, has one of the best and most apt titles I have ever heard. From its first song to its final note, the album oscillates between upbeat and panic attack like a sunny stroll down chaos street in Endsville, USA. If you’re a fan of surf rock but want something darker, Apocalipstick is the record to choose. If you’re a fan of brooding music, Cherry Glazerr will help lighten the mood without melting into the saccharine. In other words, this album strikes a balance perfectly.

Apocalipstick opens with “Told You I’d Be With The Guys.” The songs fuzzed over rhythms and late 60s/early 70s glam-ish lead gives the song a pitchy bite to it that the current garage rock revival has been missing. With a catchy but strident hook, “Told You I’d Be With The Guys” kicks off the album well–hinting at the juxtapositions Cherry Glazerr is putting together throughout their sophomore release.

Apocalipstick‘s ability to weave together rock’s heavier aspects with pop’s catch begs comparison to Ty Segall’s myriad of projects. And while there is a definitely connection between this album and Emotional Mugger (especially with the introduction of glam elements), Cherry Glazerr’s mixture seems more refined, less gritty than Segall’s. The album smooths its disjunctions to a pearlescent sheen–making an album that uses tonal turns seem a single march.

And this is most apparent toward the center of the album with the track “Nuclear Bomb.” The track’s slow and airy beginning bleeds perfectly into heavy ballad middle and into its creeping and sludgy ending. “Nuclear Bomb” unfolds with a depth that isn’t usually found in more traditional rock. Hints of noise and drone shimmer just under the song’s first layer for a sound that is equally pop gold and noisy diamonds.

Because of Cherry Glazerr’s unique mix of garage pop fuzz and heavier than average glam, Apocalipstick never ceases to surprise. The record is one of those albums that continually sounds fresh, from its first turn to its fiftieth. Whether you’re a fan of noise or pop, indie rock or 70s glam, Cherry Glazerr’s Apocalipstick will have something for you.

Ending with the title track, the record seems to have built itself for this moment. “Apocalipstick” is a truly harrowing plod through delayed fuzz and Sabbath-y riffage. Coming off the squick progression of “Nurse Ratched” and “Instagratification,” “Apocalipstick” is definitely the climax of the album. Bluesy riffs and crunched up feedback come together to make the perfect texture.

Apocalipstick shows a band that is not trying to play anything. Instead, the album is a testament to the true being three people can share. Whether it’s the pop of tracks like “Trash People,” the psychedelic freak outs of “Sip O’ Poison,” or the heaviness that pervades the album, Cherry Glazerr’s latest release is absolutely stunning.

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